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Built for UK small businesses
BetaN.B. Kev is still learning

More leads, more business, more time. Kev just does more.

Kev is your first AI employee — business consultant, marketer, salesperson and bookkeeper, all rolled into one. Free for 14 days on Plus, then £25 a month. Message him on WhatsApp like anyone else who works for you. When someone in your town searches for what you do, Kev makes sure they find you — reviews, Google profile, website, the lot. There's nothing to download and nothing to learn. And the leads he brings in are yours alone — never shared with another business.

Small business owners using Kev on their phones

Kev knows what needs doing. You just need to show him your business.

Running a business means there's always a list of things you know you should be doing but never get round to.

How Kev promotes your business

  • Blog posts targeting what your customers search for
  • Google Business Profile posts and photos
  • Social media posts from your work
  • Short-form videos Coming soon
  • SEO content to build your search ranking
  • Website copy, kept fresh

Kev drafts everything. You approve. He publishes.

How Kev looks after the books

  • Logs receipts and expenses from photos
  • Categorises by HMRC category
  • Tracks mileage, home office, personal use splits
  • Spots personal spending on your business account
  • Flags big purchases for your accountant
  • CIS deductions if you’re a subcontractor
  • MTD quarterly summaries
  • Full annual pack for your accountant
  • Invoices and payment collection via WhatsApp

Kev doesn’t replace your accountant — he makes the handover painless.

How Kev chases quotes and gets reviews

  • Follows up every quote when the time’s right
  • Checks in after the job — happy customers get a review nudge
  • Sends reminders until they post
  • Collects testimonials from your best customers
  • Writes the review reply
  • Answers new enquiries as Kev, on rules you’ve approved
  • Reaches out to past customers when work goes quiet

You approve every message before it goes.

What's on for today?

Everything you need, before you've thought to ask.

Your jobs, your outstanding quotes, the renewals creeping up on you. Kev's across all of it. One WhatsApp message, no logging in anywhere, no app to open. He just tells you what matters.

Drafts everything. Sends nothing without you.

Kev reminds you. You approve.

Quote gone quiet? Kev's drafted a follow-up, ready when you say so. Customer left a five-star review? Reply's written, send when you're ready. New enquiry while you were busy? He's drafted the answer, waiting for your approval. Nothing leaves without your say-so. Soon you'll realise you can trust him — he's learnt how you like things done.

Customers meet Kev too

Properly introduced. No tricks.

Kev introduces himself by name and by your business — "Hi, I'm Kev, Dave the Plumber's AI assistant." Your customers always know who they're talking to and who Kev works for. No bots pretending to be you. Just a proper handover from you to Kev, and the customer in on it from the start.

You want an easy life

Tell Kev what you want him to do and he'll do it.

"Estimates go out and I never hear back"

Kev follows up every estimate you send

A friendly nudge when a quote goes quiet, another if it stays quiet — you approve, Kev sends. Plenty of work is won just by being the one who followed up.

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"It's been dead quiet for three weeks"

Kev keeps the work coming in

When you're busy is exactly when leads go cold. Kev follows up quotes that went quiet, reaches out to past customers, and keeps your name in front of people while you're flat out doing the actual work.

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"One bad review and it stings for weeks"

Kev gets you Google reviews

Kev asks every customer for a review after each job. He writes the replies. The more reviews you get, the higher you climb on Google.

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"I'm invisible on Google Maps"

Kev builds your Google profile

The businesses at the top of Google Maps get most of the calls. Regular posts and five-star reviews are what get you there. Kev writes them, you approve, he posts.

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"Nobody finds me on Google search"

Kev improves your search ranking

SEO content built around what your customers are actually searching for. The more relevant content you have, the higher you climb. Kev writes and publishes it.

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"I know I should be on social but I never post"

Kev keeps your social ticking over

Regular posts on Facebook and Instagram build trust before a customer ever calls. Kev writes them from your work and your reviews — one more way he keeps your name in front of people while your Google presence does the heavy lifting.

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"I make every business decision on my own"

Kev is your sounding board

Most sole traders never get access to proper business advice. Should you raise your prices? Take on a bigger job? With Kev, you just ask.

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"I can't grow without the employee headache"

Kev IS the employee

No interview. No payroll. No sick days. No awkward conversations. Just someone who turns up every day, gets the admin done, and never sends anything to a customer until you've approved it.

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How to get the best from Kev

Nothing leaves Kev without your approval.

Kev writes your posts and articles, follows up your quotes, replies to your reviews, answers your enquiries and keeps your books. Before any of it reaches a customer or goes online, he puts it in your WhatsApp with three choices: Send, Feedback or Reject. Send, and it goes exactly as written. Feedback — shorter, firmer, friendlier — and he rewrites it. Reject, and he moves on. And he's not just there to do the work. He's there to improve things — what you charge, where the work comes from, what's worth your time — and he'll tell you when he sees something you could do better. Kev works for you alone: nothing about your business is ever shared with anyone else who uses him. The more he knows about how you work, the better chance he has of getting it right first time.

1

Help Kev get up to speed fast

Tell him about the business, what you like and what you don't, how you like things done. He looks at what's already out there first and only asks about what he can't see.

2

Give clear instructions and feedback

Want it shorter, firmer, friendlier? Say so. He rewrites it, and he remembers for next time.

3

Review, then approve

Anything for a customer or your website comes to you first. Routine messages go out on wording you've already approved. You're never wondering what he's sent — it's all in your WhatsApp.

Pricing

Every plan is the whole of Kev.

Every morning Kev brings you the day. Every evening he tells you what got done. Talk to him as much as you like — advice, questions and drafts are always included.

Free
£014 days, no charge

Use the free 14 days to set your business up with Kev. He connects your website, blog and socials, goes through your Google profile, reviews and competitors, runs a first check on your keyword rankings and reports the quick wins, then works out a strategy for improving the business. The speed of change is up to you.

Plus
£25a month

For an established business ticking over that wants to keep its presence up, or a startup just getting going. Let Kev take the load off you. Nothing goes out without your approval. An article a week posted to your socials, your Google profile kept current, invoices sent, the books kept, the day agreed every morning and what got done every evening.

Grow
£79a month

Everything a small business needs. Kev talks to your customers too — answers enquiries when you're on a job, chases every quote, asks for every review, follows up. Competitor analysis, rankings checked, video, the books analysed.

Max
£159a month

For a business with a team, or a busy one that wants the month's marketing done. Daily posts, weekly articles and video, follow-up runs to past customers — everything in Grow at whatever volume you run at.

On Plus, Kev works for you. On Grow, he talks to your customers too.

Marketing
Free
Plus
Grow
Max
Website, Google profile, reviews, socials and directories checked, gaps named
Free
Plus
Grow
Max
Google profile completed and kept current, a post every week
Free
Plus
Grow
Max
The two channels worth owning chosen, the rest dropped
Free
Plus
Grow
Max
Your brand drawn out of you and written down
Free
Plus
Grow
Max
An article a week, posted to your socials, from real jobs
Plus
Grow
Max
Every customer asked for a review, every review replied to
Grow
Max
Video and photos from the job turned into posts
Grow
Max
Competitor analysis — who you lose work to, what they claim, what to say against them
Grow
Max
Rankings on the searches that matter, checked monthly
Grow
Max
Marketing spend set from your margin
Grow
Max
Daily posts, weekly video, follow-up runs to past customers
Max
Sales
Free
Plus
Grow
Max
Where your enquiries come from, counted
Free
Plus
Grow
Max
Unchased quotes found and put in front of you
Free
Plus
Grow
Max
Every open lead tracked: who, what, where it's at, what's next
Plus
Grow
Max
Proposal documents built, ready to send
Plus
Grow
Max
Enquiries answered as Kev when you're on a job
Grow
Max
Every quote followed up, at the right moment for the job
Grow
Max
Your quote rebuilt to read the way a buyer reads it
Grow
Max
Past customers followed up, regulars treated as regulars
Grow
Max
What people hesitate over found and built into how you sell
Grow
Max
Enquiries, quotes and wins counted monthly
Grow
Max
Operations
Free
Plus
Grow
Max
Where your week goes worked out, the tasks that aren't the job named
Free
Plus
Grow
Max
The day agreed every morning, what got done every evening
Plus
Grow
Max
Diary kept, reminders sent, Kev's tasks in it marked Kev
Plus
Grow
Max
Customer records kept
Plus
Grow
Max
Email read and answered on your say-so
Grow
Max
Documents drafted and kept
Grow
Max
Suppliers, subscriptions and renewals tracked
Grow
Max
Monthly report: what moved, what didn't, what's next
Grow
Max
More than one person working with Kev
Max
Financials
Free
Plus
Grow
Max
Your typical job, biggest job, and what's left after materials and labour
Free
Plus
Grow
Max
Break-even, with and without a wage
Free
Plus
Grow
Max
Invoices sent and paid online, expenses logged from a photo of the receipt
Plus
Grow
Max
Your books kept — ask Kev anything about your numbers, any time
Plus
Grow
Max
Monthly: what came in, went out, what's owed, what's left
Plus
Grow
Max
Invoices chased
Grow
Max
Margin per job
Grow
Max
Quarterly Making Tax Digital figures prepared, for you to submit
Grow
Max
Reminders — renewals and bills flagged six weeks ahead
Grow
Max

Plus is free for 14 days while Kev gets your business set up. He reminds you on day 12, before anything is taken. On day 14 Plus starts, paid monthly — or sooner, if you tell Kev. Grow and Max start the day you choose them. Cancel anytime; move up or down whenever you like.

There's a daily limit on the heaviest days; Kev will tell you if you're near it, and bigger plans have more room. You can see what Kev has done for you each month in your usage monitor. What each plan includes is a guide to what Kev can get through in a month, not a guarantee. Plans and what they include are subject to change and may be varied at any time.

Every business checked

Kev only works for real businesses

A card on file for everyone. A verified business before Kev talks to a single customer.

Kev-Ai Verified BusinessCard on file · Your accounts, your login · Verified before customers

Card on file

Taken when you sign up. No charge for 14 days on Plus.

Your accounts, your login

Kev helps you connect your accounts, using your own login. He only posts where you've connected him.

Verified before customers

Kev talks to your customers only once your business is verified through your own payment account.

Nobody can use Kev to pretend to be you. Your card confirms a real person signed up, the accounts Kev posts to are connected with your own login (he'll help you do it), and Kev won't talk to a single customer until your business is verified through your own payment account. Until then he audits, advises and drafts, and you forward anything meant for a customer yourself.

Straight answers

Questions you're probably thinking

Everyone signs up with a card, no charge for 14 days on Plus. Kev helps you connect your accounts using your own login, so nobody can set him up to pose as someone else. Before Kev talks to a single one of your customers, your business is verified through your own payment account. Until then he audits, advises and drafts, and you forward anything meant for a customer yourself.
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Your data is yours. Kev doesn't share your customer details, your financials, or anything about your business with anyone else — including other Kev users. Your information is encrypted and stored securely. We don't sell data, we don't use it to train anything, and we don't give other businesses access to your customers. Full stop.
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Kev can only work with what you give him — but the more you share, the more he can do. Send him a photo of a receipt, forward a bank statement, or just tell him about a job, and he logs it, categorises it by HMRC category, and keeps a running total. He tracks mileage, splits out home office costs, applies personal use percentages on your phone and van, spots drawings on your business account, flags big purchases for your accountant, and if you're CIS he tracks gross, deduction and net separately. He builds your MTD quarterly summaries and produces a full annual pack your accountant can work from — turnover, expenses, capital items, mileage, the lot. He can also send invoices and collect payment through WhatsApp. Kev is not designed to replace your accountant — he's there to make it easier for you to see what's going on in your business and to hand over clean data when your accountant needs it.
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Monthly agreement, paid in advance. Cancel anytime. No exit fees, no guilt trip. We'd rather you stayed because Kev's useful than because you're trapped.
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Kev follows the rules you set. Following up estimates, asking customers for reviews, appointment reminders — all from wording you've approved. He won't go off on his own. And if you want to check what he's sent, it's all there in your WhatsApp chat — nothing hidden in a dashboard.
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If you can use WhatsApp, you can use Kev. That's the whole point. No app to download, no login to remember, no settings page to navigate. You just text Kev like you'd text a mate. The setup is a 15-minute WhatsApp conversation — Kev asks you about your business, and you answer. That's it.
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Never. This isn't a lead marketplace where you're bidding against five others for the same job. Leads Kev brings in — through your Google profile, your reputation, your follow-ups — are exclusively yours. Kev works for you, not for a marketplace.
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Kev's good but he's not perfect. If he's not sure about something he'll tell you rather than guess. For anything that goes to a customer — estimates, messages, replies — you approve the wording and you approve before it goes. He won't send an estimate you haven't agreed to, or message a customer with made-up information.
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Yes. Start on Plus and the first 14 days are free while Kev gets your business set up. Kev reminds you on day 12. On day 14 Plus starts at £25 a month — or sooner, if you tell Kev. Grow and Max aren't part of the free 14 days; you can move up to either whenever you like, and no upgrade happens without your approval. Getting to know Kev is included on every plan, with a daily limit on the heaviest days. You can monitor your usage, and Kev will tell you if you're near it.
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Yes. Max is the plan for a small team, or for a busy owner who wants to go places fast. On Max, more than one person can work with Kev.
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Still reading?
Kev's right there. Ask him anything.

Your competitors are already using AI. They just don't have Kev.

© 2026 Invisible Apps Ltd (17208616) · Registered in England and Wales: 66 Paul Street, London, EC2A 4NA
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