Terms & Conditions

Last updated: May 2026

1. About these terms

These terms govern your use of the Kev-Ai service (“the Service”) provided by Invisible Apps Ltd (company number 17208616), registered in England and Wales (“we”, “us”, “our”). Our registered address is 66 Paul Street, London, England, EC2A 4NA. The Service is operated by Original Apps Limited (company number 12589547) on behalf of Invisible Apps Ltd.

The Service provides an AI assistant called “Kev.” Throughout these terms, we refer to you — the subscriber — as “Dave.” This is not your name. It is how we refer to all our subscribers, because Kev works for Daves of every kind.

By subscribing to or using the Service, Dave agrees to be bound by these terms. If you do not agree, do not use the Service.

2. The service

Kev-Ai provides an AI assistant (“Kev”) delivered via third-party messaging platforms such as WhatsApp, web chat, and other channels as developed from time to time. The Service may include customer follow-ups, review management, business profile management, social media content, business advice, inbound enquiry handling, content generation, website hosting and blog publishing, and other features as they are developed.

The Service is designed for small businesses and sole traders. It is not intended for consumers or personal use. Each subscription covers one business and one website only. If Dave operates more than one business, each requires its own subscription.

We will use best efforts to deliver the Service. We do not warrant or guarantee any specific commercial outcome, including revenue, leads, bookings, search engine rankings, or business growth. Results depend on Dave's trade, location, pricing, reputation, market conditions, and many factors outside our control.

3. Working with Kev

Kev is an AI assistant. Like any employee, Kev learns on the job and may occasionally make errors, produce inaccurate content, or misunderstand instructions. Dave gets the best from Kev by:

Training Kev — sharing information about the business, preferences, and how Dave likes to work
Giving clear instructions and feedback so Kev can learn and improve
Reviewing Kev's output before it is published or sent to customers
Approving or correcting work before it goes live

Kev learns through working with Dave. The more Dave communicates with Kev about the business and how things should be done, the better Kev performs.

4. Dave's responsibilities

Authority and legal compliance

By subscribing, Dave warrants that:

Dave is the owner of the business being registered, or has full written authority from the owner to act on its behalf, manage its customer communications, publish content in its name, and connect its accounts
The business operates legally and in compliance with all applicable laws, regulations, and licensing requirements in the territory in which it operates
Dave holds any licences, registrations, certifications, or insurance required for the trade or profession
All information provided to us is accurate and up to date

Content, copyright, and materials

Dave is responsible for ensuring that all material submitted to Kev — including text, images, logos, photographs, audio, and video — is either owned by Dave or Dave has the right to use it, and that it complies with all applicable laws in Dave's territory of operation.

Dave is also responsible for reviewing all content generated by Kev before approving it for publication. All content submitted or approved for publication must be lawful and appropriate for a professional business context. Content that is obscene, discriminatory, hateful, or harmful is not permitted.

Once Dave approves content for publication — whether generated by Kev or submitted by Dave — Dave accepts responsibility for that content, including any claims of copyright infringement, defamation, intellectual property disputes, or other legal claims arising from it.

Dave agrees to indemnify and hold harmless Invisible Apps Ltd, its officers, employees, and agents against any claim, loss, cost, or liability (including reasonable legal fees) arising from content that Dave submitted to the Service or approved for publication.

Customer communications

When Kev contacts Dave's customers, Kev identifies himself as Dave's AI assistant. Dave's customers will know they are communicating with an AI.

5. Verification

Before a dedicated messaging number is provisioned for Dave's business — which is required before Kev can contact Dave's customers — we may ask Dave to verify the business. This may include proof of identity, proof of business, and proof of address. We do this to protect Dave, the business, and Dave's customers.

We reserve the right to refuse or terminate service if verification cannot be completed or if we reasonably believe the information provided is fraudulent.

6. Pricing and payment

The Service is provided on a monthly subscription basis, paid monthly in advance. The current subscription fee is published on our website at kev-ai.co. By subscribing, Dave agrees to the pricing as published on our website or as quoted before payment. Subscription payments are non-refundable.

Payments are collected via our payment processor. Dave's subscription begins on the date the account is activated. If a payment fails, Kev will let Dave know and attempt to resolve it. If payment is not received within a reasonable period, Kev will warn Dave before the service is suspended.

Kev can also send payment links on our behalf.

Resource-intensive features

Certain features of the Service may consume variable resources depending on usage. If Dave's usage of resource-intensive features such as image generation, video generation, or other AI-powered services significantly exceeds normal usage patterns for a business of Dave's type and size, we may discuss revised terms or an additional contribution to cover the cost. We will always talk to Dave before making any change to pricing.

7. No lock-in

There is no minimum term. Dave can cancel the subscription at any time by telling Kev or contacting us at support@kev-ai.co. Cancellation takes effect at the end of the current billing period. No refunds are given for partial months.

8. Dave's website

If Kev builds and hosts a website for Dave's business, the website belongs to Dave. The content is generated based on information Dave provides and is published after Dave's approval. Dave is responsible for the accuracy of the information displayed.

If Dave cancels the subscription, we will provide Dave with a complete copy of the website files. Hosting will end 14 days after cancellation. If Dave owns the domain name, Dave retains ownership.

9. Data

Dave retains ownership of business data and customer data at all times. We process it solely to deliver the Service. See our Privacy Policy for full details.

All conversations between Dave and Kev are recorded and stored as part of the Service. If Dave uses a messaging platform with disappearing messages or auto-delete features, we recommend turning these off when communicating with Kev. Kev stores his own copy of the conversation, but Dave may want to keep a record too.

We act as a data processor on Dave's behalf for customer data.

10. Third-party platforms

The Service integrates with and relies upon third-party platforms and service providers. These platforms have their own terms and conditions which may change at any time.

We are not responsible for changes, outages, policy changes, account restrictions, suspensions, or discontinuation of any third-party platform or service. If a third-party change materially affects the Service, we will make reasonable efforts to find an alternative, but we are not liable for any loss arising from circumstances outside our control.

11. AI-generated content and search engines

The Service uses artificial intelligence to generate content on Dave's behalf, including blog posts, social media posts, website copy, customer messages, and other materials. All AI-generated content is presented to Dave for approval before publication.

Search engines and social media platforms may change their algorithms, policies, or treatment of AI-generated content at any time. We are not liable for any change in Dave's search rankings, visibility, traffic, or customer enquiries resulting from algorithm updates, policy changes, or changes in how AI-generated content is classified or treated by any platform.

12. Acceptable use

Dave agrees to use the Service lawfully, responsibly, and for the purpose of running a legitimate business. Dave's use of the Service should be consistent with the normal day-to-day operation of a small business.

13. Fair use

The Service is designed for the normal operation of a single small business. Dave's subscription includes generous usage of all features, and the vast majority of subscribers will never come close to any limits.

If Dave's usage is disproportionate to what is reasonably expected for a business of Dave's type and size, we reserve the right to discuss revised terms. We will always talk to Dave before making any changes.

14. Limitation of liability

The Service is provided on a “best efforts” basis. While we take reasonable steps to ensure accuracy and reliability, we do not guarantee that the Service will be error-free, uninterrupted, or available at all times.

To the maximum extent permitted by law, our total liability to Dave under or in connection with these terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by Dave to us in the twelve months immediately preceding the event giving rise to the claim.

We are not liable for:

Loss of revenue, profit, or anticipated savings
Loss of business opportunity, goodwill, or customers
Reputational damage arising from content Dave has approved and authorised for publication
Any loss arising from third-party platform changes, outages, policy changes, or discontinuation of services outside our control
Any loss arising from inaccurate or incomplete information provided by Dave
Any loss arising from AI-generated advice or content that Dave approved
Any loss arising from changes in search engine algorithms, ranking policies, or treatment of AI-generated content
Any loss arising from service interruption, maintenance, or downtime
Consequential, indirect, incidental, or special losses of any kind

Force majeure

We are not liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, government actions, failure of third-party platforms or infrastructure, power outages, internet disruption, cyber attacks, or industrial action.

15. Suspension and termination

We may suspend or terminate Dave's access to the Service if:

Dave is in material breach of these terms
Dave fails to pay subscription fees after Kev has notified Dave
We reasonably believe Dave's use of the Service is fraudulent, unlawful, or harmful to others
Dave's business enters administration, liquidation, bankruptcy, or ceases trading
We are required to do so by law or by a third-party platform provider

Where possible, Kev will let Dave know before or at the time of suspension and give Dave the opportunity to put things right.

16. Data after cancellation

Dave's data is retained after cancellation so that if Dave resubscribes in the future, Kev can pick up where he left off. If Dave wants data deleted, Dave can submit a written request to support@kev-ai.co and we will delete business data, conversation history, and verification documents within 30 days. Financial records will be retained for six years as required by UK law.

Dave may request a copy of data at any time by contacting support@kev-ai.co.

17. Disputes

In the event of any dispute arising from or in connection with these terms, both parties agree to attempt to resolve the matter informally in the first instance by contacting support@kev-ai.co.

If the dispute cannot be resolved informally within thirty days, it shall be referred to and finally resolved by binding arbitration. The seat of arbitration shall be London, England. The language of the arbitration shall be English.

Nothing in this clause prevents either party from seeking injunctive or other equitable relief from a court of competent jurisdiction where necessary to protect its rights.

18. Governing law

These terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales, regardless of the territory in which Dave or Dave's business operates.

By subscribing to the Service, Dave consents to the jurisdiction of the courts of England and Wales and/or to arbitration in London as set out in Section 17, irrespective of location.

19. General

Entire agreement

These terms, together with our Privacy Policy and Dave's subscription confirmation, constitute the entire agreement between us relating to the Service and supersede all prior agreements, representations, and understandings, whether written or oral.

Severance

If any provision of these terms is found to be invalid or unenforceable by a court or arbitrator, the remaining provisions shall continue in full force and effect.

No waiver

Failure by us to enforce any provision of these terms shall not constitute a waiver of our right to enforce it subsequently.

Assignment

Dave may not assign or transfer the subscription or any rights under these terms without our prior written consent. Dave may request a transfer of the subscription to a new business owner (including in the event of a sale of the business or death of the subscriber), subject to our approval and the new owner completing verification and agreeing to these terms.

We may assign our rights and obligations under these terms to any successor entity, affiliate, or acquirer of the business, and may use subcontractors and third-party service providers to deliver the Service, without requiring Dave's consent.

Variation

We may update these terms from time to time. If we make material changes, we will notify Dave at least 14 days before the changes take effect. Continued use of the Service after that period constitutes acceptance of the updated terms. If Dave does not agree to the updated terms, Dave may cancel the subscription before they take effect.

20. Contact

Invisible Apps Ltd (company number 17208616)

Trading as Kev-Ai

66 Paul Street, London, England, EC2A 4NA

e: support@kev-ai.co

w: kev-ai.co